About The Clean Label
At The Clean Label, we believe that true cleanliness goes beyond just removing stains — it’s about protecting what you love and restoring its natural brilliance.
Founded on the principles of science, sustainability, and sophistication, The Clean Label delivers premium cleaning and protection services that are both effective and eco-conscious.
From luxury residences to hospitality spaces, we use science-backed formulations and expert craftsmanship to clean, protect, and restore surfaces — ensuring long-lasting beauty and hygiene.
Every service under The Clean Label carries a promise of care — a commitment to safeguard your spaces with the highest standards of safety, precision, and integrity.
Our Values
Integrity:
We stand by our commitment to quality and honesty in every service we provide.
Innovation:
Science and technology drive our continuous improvement.
Sustainability:
Eco-conscious practices are at the heart of everything we do.
Excellence:
We aim for precision, perfection, and professionalism in every detail.
Customer Delight:
We go beyond satisfaction — we build trust and long-term relationships.
Our Vision
To redefine the cleaning industry by transforming it into a science-led, sustainable, and trusted service ecosystem that enhances the lifespan and beauty of every surface we touch.
Our Mission
To deliver cleaning solutions that clean, protect, and restore — using advanced technology, eco-safe formulations, and trained professionals — while upholding transparency, trust, and excellence in every interaction.
Leadership Team
Viren Mehta
Co-Founder & Director, Operations
With over 30 years of experience in the hospitality industry, Mr. Viren Mehta brings unmatched expertise in operational excellence and client service. As the driving force behind Viral Hospitality, he has built a legacy of delivering world-class service experiences across India.
His clientele includes esteemed names such as Adani Shantigram House, Vantara, Ahmedabad Airport, Hyatt, Marriott, and Taj, among many others. At The Clean Label, Mr. Mehta’s deep industry understanding and meticulous approach ensure that every service reflects the highest standards of professionalism, efficiency, and care.
Dr. Bhakti Mehta
Co-Founder & Director, Strategy & Brand
A PhD from MICA, Dr. Bhakti Mehta blends academic depth with entrepreneurial instinct. Her background in research and marketing strategy allows her to see beyond the surface — identifying unmet needs and transforming “boring” everyday services into meaningful, value-driven brands.
Seeing immense potential in the underappreciated cleaning industry, she co-founded The Clean Label to bridge the gap between science and service. Her focus lies in brand strategy, innovation, and customer experience — shaping The Clean Label into a trustworthy, transparent, and future-ready brand that redefines cleanliness as care